Share another article with you in this episode of understanding SEO Fundamentals and will know what is Off-Page SEO or Off-Site SEO.
If you have not read previous articles (On-page SEO and SEO Fundamentals), then I am adding their links If you can read them without making any search.
First of all, know what is the definition of off-page SEO.
So According to the MOZ “Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).”
Now understand what elements come in it and how they can impact our website rankings and authority.
- Link Building
- Social Media Sharing
- Mail Subscription
- E-A-T
- Branded Searches
- Guest Posting
- Forums Posting
- Build Relationships with other Websites
- Press Release
It is not necessary that by doing these activities, our website authority will be improved further, these activities also increase the traffic of our website which we know as referral traffic.
I know there are fewer things to do off-page SEO, but do not underestimate them. Let's understand some important Off-Page items closely.
Link Building
It’s one of the most common activities for improving off-page SEO, which describes actions aimed at increasing the number and quality of inbound links from other domains.
About half of all the activities mentioned above fall under the link building itself.
Social Media Sharing:
“Social media is built for mass sharing. That's how social media affects SEO because all of this sharing adds up to more visibility for your content. If lots of people share your content on social media, then it's likely more people will link to it, and links ARE a hugely important SEO ranking factor.” - optinmonster.com
Mail Subscription:
- Drive Qualified Traffic to Your Website
- Improve On-Site Engagement
- Encourage Social Shares
E-A-T:
Stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website.
Technically, the guidelines serve as a reference for Google’s human search evaluators – the people who rate how well Google’s algorithm is doing its job. [Read more] According to SEO experts, if a website has enough links, then its content will be good.
Because the links are not made by themselves, if they are made manually, content must have been checked at the time of making a link.
Branded Searches or Brand Mentions
It is not necessary that everything happens by the link itself, many times your brand name, person, website name also matter, for example, you a brand makes an achievement in its field, then it is natural that another website writes about your brand, we will call it a brand mention.
Due to this, the search engines know about your brand and the user starts searching or mentioning your brand name in the search query.
Tip: If you find that your brand has been mentored somewhere, then you can content the author or website and ask them to add a link from there website to your website.
Guest Posting and Forums Posting
“Guest Blogging is a content marketing and SEO technique where someone writes and publishes a blog post on a third-party website or blog to promote their personal/corporate brand.” - bigcommerce.com
With such a well-written definition you must have understood that you have to create high-quality content not only for your website but also for other websites to get high-quality backlinks to improve your off-page SEO score.
Build Relationships with other Websites
Now it is known from this headline that you have to build a good relationship with other websites so that they make a link on your website, you make a link to their website. Give a link, take a link formula.
Press Release
If you are a new blogger or your website is new, then it is probably not so important for you. Commonly only big brands do these Press Release Activities so that their brand visibility is improved and people start mentioning their brand in the search terms.
Now, this is how and from where you can make links, do you know there are many types of links too, they also know.
Types of Outbound links (Google)
- rel="sponsored" : Mark links that are advertisements or paid placements (commonly called paid links) as sponsored.
- rel="ugc" : User-Generated Content (UGC) links, such as comments and forum posts.
- rel="nofollow" : Use the nofollow value when other values don't apply, and you'd rather Google not associate your site with, or crawl the linked page from, your site.
- rel="dofollow" : it is the default value if you don't use any attribution.
You can read more about these outbound links types in details at Qualify your outbound links to Google
Backlink Guidelines from Google
Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. So Google has shared an article (Link Schemes) which you must read before making any links.
As I was writing about on-page and off-page SEO, I thought that an article on technical SEO should also be shared with you, if you have any question then please share.