On-Page SEO and Checklist

As the name of this article is, we will know more about on-page SEO not too technical things but important things, Things that are important and everyone should know.

Another new article on-page optimization has come in the link of SEO DIY learning. 

Let's start...

What is On-Page SEO?

“On-page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.” - searchmetrics.com

This includes optimization of all the content of the page including text, images, video, also the HTML code of the page. 

Why is on-page SEO important?

“On-page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site.” - raddinteractive.com

on-page seo

On-Page SEO checklist:

  • Keyword in title,
  • Keyword meta description
  • Keyword in URL
  • Keyword Introduction
  • Keyword in Heading Tags
  • Keyword Density
  • Images Alt Tag
  • Meta Description Length
  • Out-Bond Links
  • Internal Links
    • Contextual Links
    • Navigational Links
  • Text Length
  • Social Sharing

All the things given above are used in on-page SEO, I will share more information about some important things, do not worry.

Page Title and Meta Description

A page title, also known as a title tag, is a short description of a webpage and appears at the top of a browser window and in SERPs. And A meta description is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines.

Where did the page title show?

  • SERP heading (result title)
  • Social Media (after sharing)
  • As a Bookmark Name
  • Web Browser Tab Name

Best Practices to create a Good Page Title

  • make sure every page on your site has a title specified in the <title> tag
  • Avoid keyword stuffing.
  • Avoid repeated or boilerplate titles.
  • Brand your title on every page (eg: “Actual title of the page - Brand Name”)
  • The length is between 55-60 characters.

How snippets are created

  • Rich results: Add structured data to your site to help Google understand the page: for example, a review, recipe, business, or event. Learn more about how rich results can improve your site's listing in search results.
  • Meta description tags: Google sometimes uses <meta> tag content to generate snippets, if we think they give users a more accurate description that can be taken directly from the page content.

Note: Google's generation of page titles and descriptions is completely automated and takes into account both the content of a page as well as references to it that appear on the web. [Read More]

Best Practices to create good Meta Descriptions

  • Make sure that every page on your site has a meta description.
  • Differentiate the descriptions for different pages.
  • Include clearly tagged facts in the description.
  • Avoid Programmatically generated descriptions.

Slug And URL

Google always suggests “Keep a simple URL structure” which both humans and bots can understand easily. Along with some general guidelines like uniqueness, not using parameters, and all.

Pro Tips: Google recommends that you use hyphens (-) instead of underscores (_) in your URLs.

Heading Tags: Your header tags provide structure and context for your article and share some important things that you should keep in mind.

  • Use Headers to Provide Structure
  • Use Headers to Break Up Text
  • Include Keywords in Your Header Tags
  • Optimize for Featured Snippets
  • Only Use One H1 (each page)
  • Make Them Interesting

Keyword Density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

How to calculate Keyword Density?

Number of times the target keyword appears / Number of words on a webpage

= Keyword density


20 (Number of times “project management” appears on the page) / 1,000 (Number of words on the webpage) = 2% (Keyword density)

Image Alt Tag

The required alt attribute specifies an alternate text for an image if the image cannot be displayed.

The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).

By the way, image optimization becomes a topic in itself, for that, I will give you a suggestion for this. Read Google’s Google Images best practices

Links and SEO

  • Links from your website to another website. Outbound links,
  • Links from other websites to yours. We call these inbound links or backlinks.

The problem with the link itself is that it has a lot of elements that are really important, so for now I'm sharing ending this On-Page SEO article here and I'll make a separate article for images and links.

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